The 2024 Re:act program in the United States challenges University communication design students to create positive campaigns that educate their peers about not being distracted by cell phones.
Students can focus on distraction as a driver or a pedestrian within the road environment, with campaigns aiming to change behavior around a serious road safety risk for our 17-25 year old target audience.
Institution Partner
Program Partners
National Media Partner
The 2023 Re:act program in the United States challenged university communication design students to create campaigns that educate their peers about the risks of distraction on and around our roads.
Whether you’re a driver, motorcyclist, cyclist, or pedestrian, distraction is a significant road safety issue. For example, distracted driving contributes to about half of all crashes in Maryland, with an average of 53,000 distracted driving crashes recorded annually in the five years to 2021.
Institution Partner
Program Partners
National Media Partner
Interactions between cars and pedestrians or cyclists account for many unnecessary road traffic fatalities and injuries in Maryland and across the United States. The challenge of this brief was to develop a campaign that builds a greater sense of shared responsibility between vulnerable road users (VRU) and vehicle drivers to reduce the number of crashes involving VRUs.
See how Re:act is spreading the shared responsibility road safety message.
The selected Re:act 2022 U.S. campaign, ‘We are all going somewhere’, was created by University of Maryland-College Park student Madison Beakes to educate all road users about our shared responsibility for road safety.
These resources helped shape the creative brief. They provide valuable insights into the issue of shared responsibility.
Motorcycles are matching cars as the leading cause of road traffic fatalities among
18-25 year olds and the majority of those seriously injured on UK roads in this age group are motorcyclists, according to provisional data. Re:act UK 2022 focuses on preventing and reducing the high incidence of motorcycle casualties among young road users.
The selected Re:act 2022 U.K. campaign, ‘Be Bright and Stay In Sight’, was created by University of the Arts London student Beatriz Coelho to address the high incidence of motorcycle casualties among young road users. Find out more at the campaign website.
These resources helped shape the creative brief. They provide valuable insights into the issue of safer motorcycling.
Interactions between cars, motorcycles and pedestrians account for a significant proportion of road traffic fatalities and injuries across Brazil. The challenge of this brief is to develop a campaign that builds a greater sense of shared responsibility between vulnerable road users (VRU) and vehicle drivers to reduce the number of crashes involving VRUs.
As interações entre automóveis, motocicletas e pedestres são responsáveis por uma proporção significativa das mortes e lesões no trânsito em todo o Brasil. O desafio deste brief é desenvolver uma campanha que construa um maior senso de responsabilidade compartilhada entre usuários vulneráveis (UVV) e condutores de automóveis para reduzir o número de sinistros envolvendo UVVs.
See how the inaugural Re:act Brazil program raised awareness of our shared responsibility for road safety
The selected Brazilian campaign, ‘Avoid Another Name’, was created by University of Fortaleza students Amando Kato, Iago Félix, Matheus Almeida, Juliana Brasileiro, Luiza Gabriela and Ingrid Facó.
A campanha brasileira selecionada, 'Evite Mais um Nome', foi criada por estudantes da Universidade de Fortaleza (UNIFOR) Amando Kato, Iago Félix, Matheus Almeida, Juliana Brasileiro, Luiza Gabriela e Ingrid Facó.
These resources helped shape the creative brief. They provide valuable insights into the issue of shared responsibility.
Esses recursos ajudaram a moldar o briefing criativo. Eles fornecem insights valiosos sobre a questão da responsabilidade compartilhada.
Young drivers are over-represented in road statistics. While inexperience, risk-taking and busy lifestyles contribute to road trauma, the higher proportion of younger drivers in older cars makes young people more vulnerable to road crashes and injury. In 2022, Re:act aims to raise awareness of the benefits of purchasing safer vehicles, and to make safety part of the conversation when young drivers are buying a vehicle.
See how Re:act changed participants’ attitudes towards vehicle safety.
The universities supporting Re:act 2022.
The TAFEs supporting Re:act 2022.
These resources, shared by re:act 2022 partners, helped shape the creative brief. They provide valuable insights into how purchasing safer vehicles can reduce road trauma.
Queensland University of Technology student Remy McCorquodale made use of a well-known cautionary tale for the ‘In the market? campaign.
To find out more, visit their campaign.
Inspired by the popular horror genre, the ‘Dangerous cars are not on your side’ campaign was created by Salem Denisenko and Taliyah Hadfield. To see how the campaign came together, head to the campaign website.
The 2023 Re:act program in Chile challenged university communication design students to create campaigns that educate their peers about the dangers of distraction on and around our roads.
Whether you’re a driver, motorcyclist, cyclist, or pedestrian, distraction is a significant road safety issue. Students created a campaign that raises awareness of the risks of any road user being distracted, or a campaign targeting a common distraction for a specific road user group, such as drivers using their cell phones or pedestrians wearing headphones.
Institution Partner
Program Partners
National Media Partner
The ‘Does it check out?’ campaign was created by Swinburne University of Technology students Catherine Stirling, Charmaine Hung, Amanda Wang and Tegan Welsh. To find out more, including watching the TVC the students made, head to their campaign.
The selected campaign - “At least his car was hot” said no paramedic ever – considered avoidable car crashes from the perspective of first responders. Find out why car safety matters at the campaign website.
‘5 stars can be affordable’ is the clear and direct message from campaign creator Chris Karatsivoudis.
Fatigue is a lack of alertness, or drowsiness, that can be caused by lack of sleep. Fatigue impacts driver behaviour and our risk of being involved in a crash because driving while fatigued impairs alertness, decision making and reaction time. Research suggests more than a third of people have driven while fatigued, and younger drivers are much more likely to report driving fatigued. Re:act 2021 aims to educate young Australian drivers about the risks of ‘driving drowsy’ and to change their behaviour.
Young drivers share first-hand experiences of fatigue and how their behaviours and awareness around driving fatigued changed after participating in Re:act.
The universities supporting Re:act 2021.
The TAFEs supporting Re:act 2021.
These resources, shared by re:act 2021 partners, helped shape the creative brief. They provide valuable insights into the issue of driving while fatigued.
The eye-catching ‘Safe cars won’t cost you an arm and a leg’ campaign was created by Mark Gerts and Max Lethem. To find out more, head to their campaign website.
A vulnerable road user (VRU) is any pedestrian, cyclist or motorcyclist who uses or interacts with the road system. With less protection than motor vehicle occupants, they are more vulnerable in a crash to serious injury or death. With an increase in the number of VRUs on our roads and streets, and in urban traffic density, interactions between VRUs and other vehicles are increasing. Re:act 2021 is all about increasing the sense of shared responsibility between different road user groups and changing behaviour to reduce crashes involving VRUs.
UAL student Agota Rencsenyi’s ‘We are all fragile under our shells' campaign, designed to highlight our shared responsibility for road safety and build understanding between road user groups, was launched across almost 50 of Ocean Outdoor’s London digital billboards on the UK Summer Bank Holiday in August.
A clever and eye-catching campaign, created by University of the Arts London student Agota Rencsenyi, is the selected London campaign for the 2021 Re:act international road safety behaviour change program. What a great approach to get the shared responsibility road safety message to a young audience.
Congrats to our participating Re:act students in London on such amazing work – creative thinking and great ideas that not even a global pandemic could disrupt. Well done to all involved.
These resources, shared by Re:act 2021 partners, helped shape the creative brief. They provide valuable insights into the issue of vulnerable road users and shared responsibility.
North Metropolitan TAFE graphic design student Stephanie Simpson’s ‘Not a substitute for sleep’ fatigued driving road safety campaign was launched by WA Road Safety Minister Paul Papalia in mid-August. To find out more or stay up to the date with her campaign, head to notasubstituteforsleep.com
An eye-catching road safety campaign that focuses on young drivers using stimulants like coffee to counteract the effects of fatigue is the selected Re:act TAFE 2021 campaign in Western Australia.
Devised by North Metropolitan TAFE graphic design student Stephanie Simpson, the ‘Not a Substitute for Sleep’ campaign raises awareness among young drivers of the risks of driving fatigued by highlighting stimulants cannot overcome the effects of driving tired.
What a brilliant way to kick-off Re:act TAFE, with amazing ideas and creative execution from students at North Metropolitan TAFE in Perth today. Congrats to the students, lecturers and program partners, and thanks for the incredible support.
The innovative ‘Energy in a can won’t save you from a slam’ fatigued driving road safety campaign, created by TAFE NSW students Derbail Kinsella and Thomas Carr, is live online and on 250 digital billboards across metropolitan and regional NSW. Head to falsefocus.com.au to find out more and stay up to date.
Research showing young drivers commonly use energy drinks to try and combat the effects of fatigue inspired TAFE NSW Design Centre Enmore students Derbail Kinsella and Thomas Carr to create their own energy drink – False Focus – to deliver a drowsy driving road safety message to young drivers and workers.
Their myth-busting ‘Energy in a can won’t save you from a slam’ message is the Re:act TAFE NSW 2021 selected campaign.
Insightful thinking and incredible creative from students at TAFE NSW Design Centre Enmore to communicate the risks of driving fatigued. Congrats to students, lecturers and program partners and thanks for the amazing commitment to Re:act TAFE 2021, particularly in difficult times.
Queensland Transport and Main Roads Minister Mark Bailey and Minister for Training Dianne Farmer were on hand to release ‘Kev the Kangaroo’ onto Queensland’s streets, launching the ‘Take a break mate’ road safety campaign, in mid-August. The Re:act TAFE campaign was created by Queensland TAFE student Tori Sharpe to raise awareness among her peers of the risks of ‘driving tired’. To find out more or stay up to the date with her campaign, head to takeabreakmate.com
A sunglass-clad kangaroo behind the wheel, colloquial phrasing and rhyming messaging – how else would a road safety campaign educate young drivers about the risks of driving fatigued?
Created by Queensland TAFE student Tori Sharpe, ‘Take a Break Mate – You Drive Lousy When Ya Drowsy’ is the Re:act TAFE Queensland selected campaign for 2021.
More amazing ideas and inspiring creative from students at Queensland TAFE today. 2021 is the first year Re:act has run in TAFE colleges, and everybody involved should be incredibly proud of their contribution and the standard of work produced.
‘Safety comes in all shapes & prices’, say Curtin University students Indiana Connor, Tannisa Hermansyah, Gia Portelli, Amy Riordan, Nikki Singh and Taje Singh.
Head to their campaign to find out more.
The 2016 brief was to create a safe driving campaign that generated awareness among 18-25 year olds of the dangers of mobile phone use while driving and influence behaviour change. As safe driving campaigns are often depicted using harsh and negative imagery, this campaign focused on including the audience rather than isolating them, and aimed to make mobile phone use at the wheel socially unacceptable.
The inaugural Re:act pitch day saw an impressive bunch of tomorrow's design leaders descend on Hard Edge to present some great thinking and creative concepts to our panel. Chloë Young’s ‘Live the Moment’ campaign, which encouraged young drivers to take their eyes off their phones and keep them on the road, was the selected campaign.
The following resources from our partners provide valuable insight into the issue of the Safer Use of Mobile Phones in Vehicles and formed an important part of the creative brief.
The ‘Same safety, different price tag’ campaign was created by Connor Grant, Oliver Harrington and Zoey Portilla. Head to their campaign website to find out more, including the inspiration behind the campaign.
The 2024 Re:act Regional program challenged TAFE graphic design students at six regional TAFE institutions across Australia to create positive campaigns that educated their peers about not being distracted by mobile phones in different road users environments, including in their personal lives, at work, or during their commute to study or work.
Students could focus on distraction as a driver or a pedestrian, with campaigns aiming to change behaviour around a serious road safety risk for our 17-25 year old target audience.
Regional
The 2025 Re:act Regional program challenged TAFE graphic design students at six regional TAFE institutions across Australia to create positive campaigns that raised awareness in their peers of wearing seatbelts, and wearing them correctly, as a driver or passenger.
Students were asked to focus on why it’s important all vehicle occupants wear a seatbelt, and wear it correctly, at all times, with campaigns aiming to promote safe behaviours around a serious road safety risk for our 17-25 year old target audience.
Institution Partners
Program Partners
University of Technology Sydney student Emelia Ferreira’s ‘More stars for safer cars’ campaign aimed to deliver the message that safer cars can be affordable. Head to their campaign to find out more.
‘Sleep, then drive’. Holmesglen TAFE graphic design students Sasha Price and Carly Diep’s clever ‘drowsy driving’ road safety campaign is live online and across 250 roadside, retail and campus digital sites across Victoria. To find out more and stay up to the date with their campaign, head to sleepthendrivecampaign.com
A thought-provoking road safety campaign, which puts a clever twist on the need to ‘fill your tank’ before you drive, is the selected Re:act TAFE 2021 campaign in Victoria.
The ‘Rest, then drive – that energy drink won’t fill the tank’ message was devised by Holmesglen TAFE graphic design students Sasha Price and Carly Diep to raise awareness among young drivers of drowsy driving.
Insightful research and brilliant thinking combined for inspiring road safety messages from students at Holmesglen TAFE in Melbourne today. Huge thanks to all involved for your contribution to Re:act TAFE 2021.
The ‘Even The Best Rest’ campaign, created by Queensland University of Technology students Isobel Dembrey-West, Campbell Glaves, Saskia Harper, Austin Harvey, Alexander Sartori and Laura Tran, challenged young drivers’ perception that driving fatigued is normal. To find out more or stay up to the date with the campaign, head to DontDriveTired.com.
An intelligent and inspired campaign highlighting that even those at the ‘top of their game’ need sleep to perform at their best is the selected Re:act 2021 campaign in Queensland.
Created by Queensland University of Technology students Isobel Dembrey-West, Campbell Glaves, Saskia Harper, Austin Harvey, Alexander Sartori and Laura Tran, ‘Even The Best Rest’ educates young drivers about the risks of driving fatigued.
The striking ‘Don’t Drive Dead’ campaign, created by Swinburne University students Eve Uittenbosch, Lulu Nicholls, Charlotte Tiong and Gabrielle Versace, ‘unleashes’ zombies to educate young drivers about the risks of driving fatigued. To find out more or stay up to the date with the campaign, head to dontdrivedead.com.
A striking and straight to the point campaign, that ‘unleashes’ zombies to educate young drivers about the risks of driving fatigued, is the selected Victorian campaign for Re:act 2021.
Created by Swinburne students Eve Uittenbosch, Lulu Nicholls, Charlotte Tiong and Gabrielle Versace, the campaign uses zombies and the ‘Don’t Drive Dead’ tagline to create awareness of the risks of drowsy driving for young people.
What a way to start the Re:act 2021 student campaign presentations - brilliant research, thinking and ideas from students at Swinburne. A big congratulations to lecturers, program partners and especially the students. You should be very proud of your work.
A simple road safety message, delivered clearly and at the crucial moment. Congrats to Reana Kerai from UAL for this year’s Re:act UK selected campaign.
Fantastic campaigns presented from the other side of the world. UAL students showed great thinking and beautiful design in their campaigns to wow the partner panel.
UTS communication student Matilda Martin’s ‘me time’-inspired campaign is live online and across Sydney and regional NSW. To find out more or stay up to the date with her campaign, head to revivebeforeyoudrive.com.
A humorous road safety campaign, inspired by the growth of ‘me time’ during COVID, is the selected Re:act campaign in New South Wales for 2021.
The ‘Revive before you drive. Don’t drive sleep deprived’ message was devised by University of Technology Sydney (UTS) student Matilda Martin to raise awareness among young drivers of drowsy driving.
It’s easy to forget Re:act campaigns are created by students, not experienced industry professionals. The quality of campaigns UTS students presented was outstanding. Congrats to everybody involved.
The ‘Counting Sheep’ road safety campaign, which added a twist to the idea of counting sheep to get to sleep, was created by Curtin University students Aisha Derrick, Ashlin Macintyre, Sajeda Mohammadi and Stephanie Pacia. To find out more or stay up to the date with the campaign, head to CountingSheepCampaign.com
An inspired student road safety campaign, adding a twist to the notion of counting sheep to get to sleep, is the selected campaign in the inaugural Re:act program for Western Australia.
Created by Curtin University students Aisha Derrick, Ashlin Macintyre, Sajeda Mohammadi and Stephanie Pacia, the eye-catching ‘The road is no place for counting sheep’ campaign creates awareness of fatigued driving among young people.
Wow, what amazing ideas and creativity on show today from Curtin students. The standard of Re:act road safety campaign approaches presented is testament to the commitment of the students and their lecturer. Well done all.
QUT’s student campaign “Where’s your sense?” was launched by Queensland Transport and Main Roads Minister Mark Bailey on August 17th 2020.
To keep up to date with the campaign head over to their facebook page for more info on distraction on our roads.
The 'Where’s Your Sense?' campaign, from the minds of QUT students Kate Walters, Paulus Pearce, Mea Clifford and Macey Robinson-Stewart, was selected for the inaugural Re:act program in Queensland. Tackling the issue of vulnerable road user distraction with clever copy, the campaign will run on the streets of Brisbane this year. oOh!
Great research and insights by the QUT advertising students in their final presentations. Well done guys!
The collaborative approach of Re:act among students, lecturers, and partners remained strong in Brisbane's Q&A session. Proving we can adapt and keep things moving, just in a different way, not necessarily with compromise.
In 2019, Swinburne communication design students gathered to pitch their creative concepts to a very impressed Re:act panel of judges.
Communication Design students Max Bufardeci, Riley van Ingen, Felicity Lemke
and Caitlin Gmehling created the '100% Human' road safety campaign.
Professional guidance from program partners helps students turn
ideas into real-world campaigns.
Clarifying expectations for Re:act participants and providing
the chance to learn from industry experts.
The 2025 Re:act program in Australia challenged Design Communication students from University and TAFE across nine metropolitan locations nationally to create positive campaigns that raise awareness in their peers of wearing seatbelts, and wearing them correctly, as a driver or passenger.
Students were asked to focus on why it’s important all vehicle occupants wear a seatbelt, and wear it correctly, at all times, with campaigns aiming to promote safe behaviours around a serious road safety risk for our 17-25 year old target audience.
Tiffany Fouche
Rebecca Nebenzahl
Ezra Williams, Isabelle Yeap, Chloe Saliba, Tran Thy Uyen Vu (Kivian), Veronica Pampanella, Gabriel Olivier Hernandez
Alexis Chang, Sean Cameron, Emma Charteris, Gabrielle Long, Marga Van Rensburg
Zoe Jackson-Dowling, Gabrielle Healey
Gemma Clancy, Amy Kraal, Alyssa Davies
Nabila Mazwardi
Erin McBride
Naru Arai, Kyuree Kim, Nia Lasam
Institution Partners
Program Partners
National Media Partner
Ella Mander-Jones from UTS in Sydney’s campaign “Killer Playlist” was launched on August 31st 2020.
To keep up to date with the campaign head over to her campaign for more info on distraction on our roads.
Ella Mander-Jones’ awesome campaign around killer playlists was selected from a class act of 16 great campaigns from UTS this year. Watch out for them on the streets of Melbourne, Sydney and Brisbane in the coming months.
UTS you didn’t fail to WOW us!
So many great campaigns by a very talented group of people.
Laura Hughes, Caitlin Xavier, Stephanie Powell and Thomas Pritchard from Swinburne in Melbourne’s campaign “Miss A Lot” which was launched on October 5th 2020.
To keep up to date with the campaign head over to their campaign for more info on distraction on our roads.
Fantastic Melbourne-centric campaign on Vulnerable Road User distraction takes out this year’s selected campaign for Swinburne. Well done Stephanie Powell, Thomas Pritchard, Caitlin Xavier & Laura Hughes. We can’t wait to see this campaign activated in Melbourne oOh!media.
The final campaigns presented by Swinburne students. Fantastic research, thinking, and insights. Well done by all but especially the students. They delivered quality work without blinking an eyelid in spite of today’s challenging times.
The collaborative approach of Re:act among students, lecturers, and partners remained strong in Melbourne's Q&A session. Proving we can adapt and keep things moving, just in a different way, not necessarily with compromise.
The 2023 Re:act program in Australia challenged university communication and TAFE graphic design students at nine tertiary institutions to create campaigns that educated their peers about safer speeds.
Campaigns took a fresh and positive approach to increasing young drivers’ awareness that speed limits are set as a maximum for the protection of all road users and that speed impacts crash risk and severity of outcomes, encouraging young drivers to choose ‘safer speeds’.
Institution Partners
Program Partners
National Media Partner
Many of us enjoy a good night out with a few drinks and good company. Heavy drinking and/or drinking late into the night can easily leave you with blood alcohol levels that are too high to drive legally or safely. The 2017 brief was to increase awareness of this risk in the 18-25 year old demographic and create a behaviour of considering an alternative mode of transport the morning after alcohol.
The 2017 Re:act pitch day followed the success of the previous year, with a range of awesome campaigns presented by the students. Lucy Boehme took out top spot with her clever 'Give Your Liver Longer' concept.
The following resources from our partners provide valuable insight into the issue of Driving the Morning After Alcohol and formed an important part of the creative brief.
A vulnerable road user (VRU) is any pedestrian, cyclist or motorcyclist who uses or interacts with the road system. With less protection than motor vehicle occupants, they are more vulnerable in a crash to serious injury or death. With an increase in the number of VRUs on our roads and streets, and in urban traffic density, interactions between VRUs and other vehicles are increasing. Re:act 2019 was all about increasing the sense of shared responsibility between different road user groups and changing behaviour to reduce crashes involving VRUs.
See the impact Re:act had on participants’ attitudes.
The universities supporting Re:act 2019.
These resources, shared by re:act 2019 partners, helped shape the creative brief. They provide valuable insights into the issue of vulnerable road users and shared responsibility.
Camilo Amigo, Martin Herrera, Eduardo Alegria and Gianfranco Milla
The 2025 Re:act program in Chile challenges university students to create positive campaigns that raise awareness among 17-25 year old motorcyclists of wearing compliant helmets and ensuring their future behaviours are safe.
The 2025 program topic is in support of the activities of the Secretariat of the United Nations Secretary-General’s Special Envoy for Road Safety and the Envoy’s Safe and Affordable Helmets Initiative.
Institution Partner
Program Partners
National Media Partner
Bruno Maranhao, Helio Navarro and Eric Brown
The 2026 Re:act program in Brazil challenged university students to create positive campaigns that raise awareness among 17-25 year old motorcyclists of wearing compliant helmets and ensuring their future behaviours are safe.
Institution Partner
Program Partners
National Media Partner
Leo Owusu
The 2026 Re:act program in the United States challenged Design Communication students to create positive campaigns that raised awareness in their peers of the safe use of eScooters and eBikes.
Students were asked to focus on why it’s important all eVehicle users wear a helmet and the benefits of doing so, with campaigns aiming to promote safe behaviors around a serious road safety risk for our 17-25 year old target audience.
Institution Partner
Program Partners
National Media Partner
The 2026 Re:act program in Australia challenged Design Communication students from University and TAFE across nine locations nationally to create positive campaigns that raised awareness in their peers of safe following distance and ensure their future behaviours are safe.
Students were asked to focus on the benefits of maintaining a safe following distance to the vehicle in front, with campaigns aiming to promote safe behaviours around a serious road safety risk for our 17-25 year old target audience.
Institution Partners
Program Partners
Representing 4 per cent of vehicles on Australia’s roads, heavy vehicles are involved in more than 15 per cent of the nation’s road fatalities. Research shows most of these accidents are not the fault of the truck driver. With most people killed in heavy truck crashes being light vehicle occupants, and an increasing number of trucks on our roads, the 2018 brief focused on educating 18-25 year old road users on safe interaction with trucks.
Each year the Re:act program challenges design students to develop creative solutions to serious road safety issues. In 2018 the focus was on sharing the road safely with trucks. We spoke to some of the participants about the journey they’ve been on with Re:act, and how it’s shifted their attitudes and behaviour towards trucks and truck drivers.
In 2018, thirty Swinburne communication design students gathered at Hard Edge to pitch their creative concepts to a very impressed Re:act panel of judges.
Charlotte Hicks, Grace Kirby and Caitlyn Preyser were the winners of re:act 2018
with their hard hitting ‘Don't Truck Around’ campaign.
The following resources from our partners provide valuable insight into the issue of Safe Interaction of 18-25 Year Old Road Users With Trucks and formed an important part of the creative brief.
The 2026 Re:act program in Chile challenges university students to create positive campaigns that raise awareness among 17-25 year old motorcyclists of wearing compliant helmets and ensuring their future behaviours are safe.
The 2026 Re:act program in Chile challenges university students to create positive campaigns that raise awareness among 17-25 year old motorcyclists of wearing compliant helmets and ensuring their future behaviours are safe.
Institution Partner
Program Partners
National Media Partner
The 2024 Re:act program in Australia challenges University communication and TAFE graphic design students at nine tertiary institutions to create positive campaigns that educate their peers about not being distracted by mobile phones.
Students can focus on distraction as a driver or a pedestrian within the road environment, with campaigns aiming to change behaviour around a serious road safety risk for our 17-25 year old target audience.
Institution Partners
Program Partners
National Media Partner
The 2025 Re:act program in the United States challenged Design Communication students to create positive campaigns that raise awareness in their peers of wearing seatbelts, and wearing them correctly, as a driver or passenger.
Students were asked to focus on why it’s important all vehicle occupants wear a seatbelt, and wear it correctly, at all times, with campaigns aiming to promote safe behaviors around a serious road safety risk for our 17-25 year old target audience.
Kylie Chreky
Institution Partner
Program Partners
National Media Partner
Whether you’re a driver or a vulnerable road user (VRU), distraction on our roads is a serious road safety issue that can end in injury or death. As a driver, distraction increases reaction time and stopping distances. For pedestrians, cyclists or motorcyclists (VRUs), using a mobile phone or wearing headphones can lead to disaster. Re:act 2020 aims to educate road users about the dangers of distraction.
See the insights and creativity as you watch 4 students from 4 universities and 2 countries develop road safety campaigns for 18-25 year olds.
The universities supporting Re:act 2020.
These resources, shared by re:act 2020 partners, helped shape the creative brief. They provide valuable insights into the issue of distraction among all road user groups.
Oct, 2020
Swinburne students launch road safety campaign via oOh!media
Sep, 2020
Student’s Powerful Road Safety Campaign
Sep, 2020
Student’s powerful road safety campaign targeting young drivers goes live in Sydney
Sep, 2020
‘Killer’ Re:act Road Safety Launches Sydney Student Campaign With OOh! Media
Sep, 2020
Student road safety campaign goes live across Sydney with Ooh Media
Sep, 2020
Student’s powerful road safety campaign targeting young drivers goes live in Sydney
August, 2020
Re:act Road Safety Launches Brisbane Student Campaign With OOh!Media
Mar, 2020
Re:act youth road safety campaign launches for 2020
The Re:act youth road safety campaign goes ahead despite COVID-19
Feb, 2020
International road safety behaviour change program has UK launch
Jan, 2020
Safety 'enablers' to help drive down road trauma
In 2019, UTS communication design students gathered to pitch
their creative concepts to a very impressed Re:act panel of judges.
Communication Design student Elizabeth Sacco created the '#ThanksMate' road safety campaign.
Professional guidance from program partners helps students turn ideas into real-world campaigns.
Clarifying expectations for re:act participants and providing the chance to learn from industry experts.
