2021
live campaign
The innovative ‘Energy in a can won’t save you from a slam’ fatigued driving road safety campaign, created by TAFE NSW students Derbail Kinsella and Thomas Carr, is live online and on 250 digital billboards across metropolitan and regional NSW. Head to falsefocus.com.au to find out more and stay up to date.
Selected campaign
Research showing young drivers commonly use energy drinks to try and combat the effects of fatigue inspired TAFE NSW Design Centre Enmore students Derbail Kinsella and Thomas Carr to create their own energy drink – False Focus – to deliver a drowsy driving road safety message to young drivers and workers.
Their myth-busting ‘Energy in a can won’t save you from a slam’ message is the Re:act TAFE NSW 2021 selected campaign.
campaign presentations
Insightful thinking and incredible creative from students at TAFE NSW Design Centre Enmore to communicate the risks of driving fatigued. Congrats to students, lecturers and program partners and thanks for the amazing commitment to Re:act TAFE 2021, particularly in difficult times.
