our story
The Re:act road safety behaviour change program is a unique collaboration between industry, government, higher education institutions and students that gives young people the opportunity to develop a peer-to-peer campaign that positively influences their peers and the community they live in.
The annual program challenges university and college communication and graphic design students to create campaigns that raise awareness of road safety issues and change behaviour among 17-25 year olds as well as their personal and professional networks, making our roads safer for all.
A panel of higher education, road safety, workplace safety and industry partners in each city selects the most compelling road safety campaign, which is then developed and launched across out-of-home media partner digital assets.
Re:act is the first, and only, mandatory road safety program that forms a major part of students’ curriculums in five states in Australia, as well as in Chile and the United States.
Annual evaluations have consistently proven Re:act is effective in educating and raising awareness of young road users and translating that increased understanding into creating safer behaviours on and around the road. Since launching in 2016, Re:act has:
• reached a global audience of 46 million road users, with a media value exceeding $14 million, through campaigns created by 1000+ participating students
• become the only mandatory road safety program in several student curriculums, including the course curriculum for Swinburne communication design students
• expanded from a pilot in Melbourne to operate nationally across Australia
• launched in the TAFE sector in Australia with road and workplace safety agencies
• expanded internationally into North and South America and the U.K.
• been supported by 37 industry partners including industry associations and corporates with a commitment to road safety, government road safety agencies, insurers, road safety research organisations and WorkSafe workplace safety agencies
• consistently achieved 95 per cent satisfaction ratings
• received Road Safety Awareness and Enablers Fund support
• been included in government road safety action plans as an innovative approach to improving road safety for young people.
Each Re:act program focuses on a topic where young people are over-represented in road trauma and where there is the most local need or potential for change. Previous topics include distraction, fatigue, mobile phone use, safer vehicles, safer interactions with trucks, and shared responsibility.
Guided by its own proven Behaviour Change methodology and with the input of its expert Advisory Group, Re:act’s operating principles and selection of highlighted topics are guided by the National Road Safety Strategy 2021-30 and associated action plans, state road safety strategies and action plans, local road safety priorities and, globally, by the United Nations sustainable development goals.
want to be involved?
If your organisation is interested in being part of Re:act, or you'd just like to learn more, we'd love to hear from you.