2021

live campaign

The striking ‘Don’t Drive Dead’ campaign, created by Swinburne University students Eve Uittenbosch, Lulu Nicholls, Charlotte Tiong and Gabrielle Versace, ‘unleashes’ zombies to educate young drivers about the risks of driving fatigued. To find out more or stay up to the date with the campaign, head to dontdrivedead.com.

selected campaign

A striking and straight to the point campaign, that ‘unleashes’ zombies to educate young drivers about the risks of driving fatigued, is the selected Victorian campaign for Re:act 2021.

Created by Swinburne students Eve Uittenbosch, Lulu Nicholls, Charlotte Tiong and Gabrielle Versace, the campaign uses zombies and the ‘Don’t Drive Dead’ tagline to create awareness of the risks of drowsy driving for young people.

Campaign Presentations

What a way to start the Re:act 2021 student campaign presentations - brilliant research, thinking and ideas from students at Swinburne. A big congratulations to lecturers, program partners and especially the students. You should be very proud of your work.