2021

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live campaign

The ‘Even The Best Rest’ campaign, created by Queensland University of Technology students Isobel Dembrey-West, Campbell Glaves, Saskia Harper, Austin Harvey, Alexander Sartori and Laura Tran, challenged young drivers’ perception that driving fatigued is normal. To find out more or stay up to the date with the campaign, head to DontDriveTired.com.

 

selected campaign

An intelligent and inspired campaign highlighting that even those at the ‘top of their game’ need sleep to perform at their best is the selected Re:act 2021 campaign in Queensland.

Created by Queensland University of Technology students Isobel Dembrey-West, Campbell Glaves, Saskia Harper, Austin Harvey, Alexander Sartori and Laura Tran, ‘Even The Best Rest’ educates young drivers about the risks of driving fatigued.

 

digital assets