Re:act is a program that challenges university and college students to raise awareness of road safety issues facing 16-25 year olds, change behaviours and make all road users safe.

Since 2016, the annual Re:act road safety behaviour change program has increased awareness, built knowledge and changed behaviour of drivers and other young road users as well as their personal and professional networks.

An initiative of Hard Edge, the annual Re:act program challenges university and college students to raise awareness of road and workplace safety issues and change behaviour among 16-25 year olds. Its purpose is to engage and bring together a collaboration of industry, government, higher education institutions and students, and give an experience that inspires positive outcomes.

A panel of higher education, road safety, workplace safety and industry partners in each city selects the most compelling road safety campaign, which is then developed and launched on university and college campuses and out-of-home media partner digital assets.

"The Re:act program is a wonderful connector of generations, skill sets  and ideas that inspires real answers  to serious challenges."

Ben Maguire, CEO, Australian Trucking Association

Now in its seventh year, Re:act will run in Australia in 2022 with design communication students at universities in NSW, Victoria, WA and Queensland, and with graphic design students at TAFE colleges in NSW, Victoria, WA, Queensland and, for the first time, South Australia.

Internationally, Brazil and the United States will join the United Kingdom in running the program meaning globally, 12 Re:act programs will run in 2022 across Australia, North America, South America and the U.K.

As Re:act continues to expand, the program’s operating principles and selection of highlighted topics will be guided in Australia by the National Road Safety Strategy 2021-30 and globally by the United Nations sustainable development goals and local road safety priorities.

"Road deaths are the leading killer of young people from 5-29 around the world, so we absolutely need to create campaigns that prioritise our youth.”

Kate Turner, FIA Foundation Media & Public Affairs Manager