2020

Distraction

Whether you’re a driver or a vulnerable road user (VRU), distraction on our roads is a serious road safety issue that can end in injury or death. As a driver, distraction increases reaction time and stopping distances. For pedestrians, cyclists or motorcyclists (VRUs), using a mobile phone or wearing headphones can lead to disaster. Re:act 2020 aims to educate road users about the dangers of distraction.

At 100kmh, taking your eyes off the road for two seconds means you’re driving blind for 55 metres.

'Distractions' (2020) Documentary

See the insights and creativity as you watch 4 students from 4 universities and 2 countries develop road safety campaigns for 18-25 year olds.

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universities

The universities supporting Re:act 2020.

melbourne

brisbane

sydney

london

resources

These resources, shared by re:act 2020 partners, helped shape the creative brief. They provide valuable insights into the issue of distraction among all road user groups.

Quick fact

Mobile phone use and distraction

Quick fact

Driver crash factors and prevalence evaluation using naturalistic driving data

Quick fact

Can voluntary apps
reduce mobile phone
use while driving'

Article

Drivers distracted
every 96 seconds

Article

How to reduce the risk of driver distraction

Road safety advice

Driving and cycling safety