2022

Safer motorcycling

Motorcycles are matching cars as the leading cause of road traffic fatalities among
18-25 year olds and the majority of those seriously injured on UK roads in this age group are motorcyclists, according to provisional data. Re:act UK 2022 focuses on preventing and reducing the high incidence of motorcycle casualties among young road users.

Live campaign

The selected Re:act 2022 U.K. campaign, ‘Be Bright and Stay In Sight’, was created by University of the Arts London student Beatriz Coelho to address the high incidence of motorcycle casualties among young road users. Find out more at the campaign website.

brightandinsight.com

Campaign Brief

 There were almost 15,000 reported crashes in Great Britain in 2020 involving motorcycles.

digital assets

Logo Lockup (EPS)

resources

These resources helped shape the creative brief. They provide valuable insights into the issue of safer motorcycling.

National statistics

Reported road casualties in Great Britain: motorcycle factsheet

National statistics

Reported road casualties Great Britain: road user risk, 2020 data

Statistical data set

Reported road accidents, vehicles and casualties tables for Great Britain

National statistics

Reported road casualties Great Britain, annual report: 2020