2019
Vulnerable road users and drivers: shared responsibility
A vulnerable road user (VRU) is any pedestrian, cyclist or motorcyclist who uses or interacts with the road system. With less protection than motor vehicle occupants, they are more vulnerable in a crash to serious injury or death. With an increase in the number of VRUs on our roads and streets, and in urban traffic density, interactions between VRUs and other vehicles are increasing. Re:act 2019 was all about increasing the sense of shared responsibility between different road user groups and changing behaviour to reduce crashes involving VRUs.
Cyclist deaths on Australian roads in 2017/18 increased by 80% compared to the previous year
changing their behaviours
See the impact Re:act had on participants’ attitudes.
“It is UTS’ first year running the program and it has been such a great opportunity for students to consider real-world problems and to collaborate with industry professionals.”
– Nicola Hardcastle, Lecturer Visual Communication Design, UTS
universities
The universities supporting Re:act 2019.
resources
These resources, shared by re:act 2019 partners, helped shape the creative brief. They provide valuable insights into the issue of vulnerable road users and shared responsibility.