Re:act awarded highest international honour: Prince Michael International Road Safety Award
Prince Michael International Road Safety Award
2025
The Re:act road safety program has been awarded a Prince Michael International Road Safety Award.
The prestigious awards recognise organisations for outstanding achievement in road safety and contributions to reducing road trauma globally.
Andrew Hardwick, Re:act’s Executive Director and Founder, personally accepted the award from HRH Prince Michael of Kent on Tuesday night in London.
“Receiving the highest accolade possible in road safety is humbling. There are so many people working with committed passion around the world in road safety and we are proud to be among them,” Andrew Hardwick said.
“I would like to thank Prince Michael and the judges for recognising our work over the past ten years.”
The Re:act road safety behaviour change program educates young people about road safety risks and encourages safer behaviours by challenging tertiary design communication students to create topic-specific road safety education campaigns for their 17-25 year old peers.
Government and industry program partners provide feedback to participating students and a campaign in each location is selected to be shown in public across the digital advertising assets of Re:act’s media partners.
Beginning as a pilot in Melbourne in 2016, the peer-to-peer youth road safety education program has engaged over 1,600 students and 70 program partners in 75 programs conducted across four continents, with student created campaigns reaching a global audience of more than 60 million people.
The recognition by Prince Michael follows Re:act earlier this year receiving the United Nations Regions Award – Asia Pacific, presented at the 4th Global Ministerial Conference for Road Safety in Morocco.
“It is so critical to reach young people as they enter the road environment at the most vulnerable time in their lives,” Andrew continued.
“Re:act’s peer-to-peer education approach has proven its effectiveness and program evaluations have demonstrated the program continually grows awareness of road safety risks among 17-25 year old road users and translates increased understanding into attitude and behaviour change.
“Re:act’s achievements and longevity have been made possible by the dedicated people who form a community around the program and its vision of giving young people a voice in road safety, the sustained commitment of our education, program and media partners, and the talent and creativity of participating students.
“We thank all of them and look forward to continuing to work with like-minded organisations around the world to support, engage and educate our young people to make safer choices on and around the roads.”
To learn more about the Re:act program and student-created campaigns, visit reactforchange.org
About the Prince Michael International Road Safety Awards:
Founded in 1987 by HRH Prince Michael of Kent, the Prince Michael International Road Safety Awards have played a central role in celebrating and promoting best practices in road safety, firstly in Britain, then worldwide. Since 2001, over 320 organisations have been honoured for their projects and initiatives making significant impact in reducing road deaths and injuries in the categories of road safety management, safe road use, safe infrastructure, safe vehicles, speed management, technology and post-crash response. HRH Prince Michael presented the 2025 winners with their awards at a prestigious ceremony in London on Tuesday 25 November.