Road Empathy: Understanding and Evaluating Campaigns for Behaviour Change in Young Drivers and Vulnerable Road Users is a research report inspired by the collaborative efforts of Re:act and Swinburne University of Technology in the Re:act road safety behaviour change program.

An initiative of behaviour change agency Hard Edge, the annual Re:act program challenges university and college students to raise awareness of road and workplace safety issues and change behaviour among 16-25 year olds. Its purpose is to engage and bring together a collaboration of industry, government, higher education institutions and students, and give an experience that inspires positive outcomes.

The aim of the Road Empathy research was to test assumptions and insights of students participating in Re:act and develop a set of resources and guidelines to inform the design and messaging considerations of behaviour change campaigns for 18-25 year olds. 

Access the report here