our story
Re:act gives students the opportunity to engage with industry to develop a behavioural change campaign that will positively influence the communities they live in.
In 2016 Hard Edge launched the Re:act behavioural change initiative in collaboration with Swinburne University of Technology School of Design. Re:act was created to provide design students with the experience of responding to a real world brief and pitching to real clients, and to raise awareness of road safety issues among 18-25 year olds and change their behaviour, making our roads safer for all.
Re:act was launched with the support of our foundation partners - TAC, RACV, Transurban and the National Road Safety Partnership Program - who provided invaluable expertise in road safety and transport.
Since launching, Re:act has become a mandatory part of the course curriculum for Swinburne communication design students; expanded into NSW, QLD, SA and WA; expanded internationally into the UK, the US and Brazil; and also launched in the TAFE sector in Australia with road and workplace safety agencies.
want to be involved?
If your organisation is interested in being part of Re:act, or you'd just like to learn more, we'd love to hear from you.